CVS promotes truth-in-advertising for beauty products

CVS Health is announcing a vital change in how we emporium for beauty products. The nation’s heading drugstore sequence will surprise business if certain advertisements for products were digitally altered. A special watermark will prominence imagery but element changes.

Those products embody makeup and skincare items, where photos are edited to adjust a person’s size, figure or skin color.

Helena Foulkes, executive clamp boss of CVS Health and boss of CVS Pharmacy, told “CBS This Morning” that a new commencement is tied to how girls devour media.

“A integrate of statistics that unequivocally strike us is that 80 percent of women feel worse about themselves after looking during beauty ads, and 42 percent of girls in grades one by 3 wish to be thinner,” Foulkes said. “For us, as a large health caring company, we felt this was a health issue. In fact, a American Medical Association has pronounced that propagation of impractical physique imagery is spiteful a health.”

CVS will attach a “beauty mark” to imagery in a stores that has not been digitally altered.


A new commencement by a CVS sequence of pharmacies will prove either imagery compelling beauty products has been digitally-altered. 

“What we’re committing to is, that any of a imagery we see in a stores will be real. We’ll be honest with we and we’ll give we a beauty symbol that will contend we didn’t digitally change it. And if we have certain partners who still wish to have a digitally-altered photograph, we’ll contend it’s been digitally altered.

“So women, as they’re looking during photographs, will know what’s real, and not feel that they have to live adult to some impractical standard,” Foulkes said.

She described a change in what is attracting immature women: “If we demeanour during girls age 13 to 24, they’re on YouTube, and a reason they’re going to YouTube is they’re saying, ‘I see imagery there that’s realistic.’ we consider if they can go to a store or a website that also reflects authenticity, they’ll feel improved about us, they’ll trust us, and they’ll do some-more business with us.”


Helena Foulkes, executive clamp boss of CVS Health and boss of CVS Pharmacy.

“Are we anticipating that immature girls are not looking during models anymore for inspiration, that they looking during YouTube — They demeanour usually like we do — and that’s a demeanour they’re going for, not a indication look?” asked co-host Gayle King.

“Absolutely. They’re saying, ‘Celebrities aren’t real. we wish to describe to people who have my possess imperfections and feel that I’m empowered by a fact we demeanour like these people.’ It’s a outrageous opportunity. and it’s what a lot of indie brands are doing so effectively and because they’re growing. They’re drumming into this empowerment among girls, and that’s what we’re anticipating to fuel that with this conversation.”

It’s a latest pierce among several patron initiatives during CVS. The sequence (which skeleton to buy a word hulk Aetna) has also stopped a sale of tobacco products, and introduced boundary on opioid prescriptions.

Foulkes described her company’s efforts opposite a opioid crisis, commencement Feb 1, restraining CVS’ pharmacy advantages government (PBM) association and their sell business together. “The PBM will now have new manners in place, so if you’re usually withdrawal a dentist for teenager surgery, for example, and removing an strident prescription, we’ll usually concede we to get a seven-day supply.

“And during a sell counters, we’ll be educating consumers on a why. And a because around that is after 7 days, a odds of obsession rises with each day’s use of opioids. So we unequivocally wish to make certain that if we usually had something minor, we usually get seven-days’ supply, and we consider that will make a large difference.”

Short URL:

Posted by on Jan 15 2018. Filed under Health & Medicine. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry

Leave a Reply

Photo Gallery

Log in | Designed by hitechnews