Rheo, a personalized video app from ex-Apple product vets, launches on iOS and a web


On YouTube, we have to possibly know what it is we watch to watch and find it out, or we can click by a site’s suggestions of renouned or trending content. A startup called Rheo, founded by ex-Apple product veterans, has a opposite take on video discovery. Instead of browsing by genre, publisher or draft position, viewers can crop by mood. That is, we can find out videos to make we laugh, those that surprise you, those that indoctrinate or teach, those for times we wish to chill, and more.

Previously permitted as an Apple TV application, Rheo this week stretched to both iOS and a web.

Rheo was combined by Alan Cannistraro, an Apple product growth maestro who formerly spent 12 years during Apple operative on apps like Remote, iBooks, and Podcasts. He after assimilated Facebook, where he worked on News Feed, Facebook’s iOS autoplay video feature, and Facebook’s Creative Labs, that built initial apps like Slingshot, Rooms, and Riff.

Co-founder Charles Migos, meanwhile, worked during Apple for over a decade, where he combined Apple News, as good as Microsoft, where he designed a company’s home media experience. Migos assimilated Rheo in a initial half of 2016.

“This thought has been churning in my conduct for years,” explains Cannistraro, describing how he came adult with Rheo. “I’ve picked adult pieces along a way: training how we correlate with video from my time on Final Cut; meditative about how entertainment, mobile devices, and a home all fit together from when we built a initial iOS app: Remote; bargain a captivate that people have to relocating images over text, from my time building autoplay video during Facebook,” he says.

This all solidified for Cannistraro one night in 2015 when he was traveling, he says. Exhausted, he checked into his hotel room and incited on a TV, anticipating to relax. But instead of being means to only breeze down, Cannistraro satisfied that a television’s interface army we to crop by a large grid of calm initial – and this interface has carried over to today’s online video services, as well.

“Two days later, we quit my pursuit and knew what we had to do,” says Cannistraro.

On Rheo, we collect a channel to watch formed on what form of mood you’re in – in terms of what we wish to watch, that is – and a app afterwards personalizes a calm to we regulating a accumulation of other factors.

For example, Rheo’s “Laugh” channel is for comedy; “Inform” offers news coverage; “Spark” facilities artistic calm from artists, designers and musicians; “Learn” is for educational content; “Chill” is music; and “Move” offers movement sports.

These short-form videos are played in a tide that’s serve customized by things like what time of day it is, your interests, what’s trending on Rheo, as good as your possess function – meaning, what you’ve formerly watched, skipped, increased (a opinion adult form mechanism), and common to amicable networks.

The guarantee is that a some-more we watch on Rheo, a some-more personalized your video streams will turn as a use adapts to your submit and actions.

In addition, a new Rheo iOS app introduces a amicable networking component. You can record your reactions to videos we watch, and these reactions will afterwards seem in your friends’ streams. These personal videos are also saved to your “Reel” in Rheo. Friends who revisit your form can perspective your video channel with all your common reactions.

The calm on Rheo comes from open sources, like Facebook and Twitter (via API), as good as grave partnerships, like Vimeo and Refinery 29.

The nine-person, San Francisco-based startup isn’t now focused on income generation, they tell us, though they previously lifted $2.3 million in seed appropriation final year.

While Rheo will be challenged to attract users in a universe where incomparable video platforms, like YouTube already exist, Cannistraro believes a curation component fills a blank in a marketplace – most like how Spotify’s “Discover Weekly” playlist of personalized calm helped give it a edge.

“The long-term prophesy of Rheo goes distant over being a video player. Instead, we consider about media as an constituent partial of a environment,” Cannistraro adds. “Navigating apps, menus, channels, titles, etc, takes bid and attention,” he says. “The subsequent few years will see us pierce towards media being permitted ambiently, as facilely permitted as a peek during your x-ray or alarm time to tell a time, and contextually tailored to you.”

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Posted by on Jun 2 2017. Filed under Startups. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry

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