Prisma shifts concentration to b2b with an API for AI-powered mobile effects

The startup behind a Prisma character send app is changeable concentration onto a b2b space, building collection for developers that pull on a imagination regulating neural networks and low training record to energy visible effects on mobile devices.

It’s launched a new website,, detailing this new offering.

Initially, contend Prisma’s co-founders, they’ll be charity an SDK for developers wanting to supplement effects like character send and selfie lenses to their possess apps — expected rising an API midst subsequent week.

Then, in a “next month or so”, they also devise to offer another use for developers wanting assistance to pier their formula to mobile. This was, after all, how a co-founders creatively came adult with a thought for a Prisma app — carrying seen a character send outcome operative (slowly) on a desktop mechanism and satisfied how most intensity it would have if it could be done to work in nearby real-time on mobile.

“The initial devise is prepared to go resolution when we have an thought and wish to implement, for example, character send or intent approval or something like face masks… or Snapchat lenses,” says CEO and co-founder Alexey Moiseenkov, fleshing out what’s entrance from Prisma Labs. “If we need this ability we can offer we a prepared to go SDK that we can exercise in your app.”

Co-founder Aram Airapetyan gives an instance of how their AI-powered picture segmentation record could also be used to concede users of Skype — for instance —  to pull a symbol to change or vacant out a credentials during a video call. (Meaning this wouldn’t have to happen, for example.)

The call of protracted existence apps that are entrance down a smartphone pipe, driven by some-more absolute hardware and active encouragement from mobile platforms, could also assistance beget direct for Prisma’s effects, reckons Moiseenkov, as they can offer intent tracking as good as face tracking around APIs or an SDK.

“The second partial [of a b2b offering] is we feel that in a lot of companies developers are struggling with porting technologies to mobile,” he continues. “And we feel that we can offer them a possess resolution that we use internally — internally we have… a height that can assistance us to examination with a investigate and producing a lot of demo apps for inner use and selecting a right one.”

They contend they’ve been contrast a developer collection with “some unequivocally vast companies” — yet won’t name any names as yet.

“We wish to try a CV [computer vision] area and assistance companies also furnish a larger user knowledge with AI — assisting people to promulgate easier, to solve their tasks,” adds Moiseenkov.

“We feel that AI can assistance a lot of companies to urge a user knowledge a lot. The camera, operative with images, filtering, de-noising, a lot of opposite things can occur — and that’s cool. we feel it can urge a altogether peculiarity of apps in App Store and Google Play.”

Prisma’s consumer app shot to painterly approval final summer, charity smartphone users a ability to renovate a customary smartphone print by fast and simply requesting opposite graphical styles — to create, for example, a pastiche of a sold design or graphical effect.

The app achieved a effects not by requesting filters to a print yet by utilizing neural networks and low training to routine a strange print in a selected character — generating a new picture that total both submit sources.

By Dec final year, Prisma had racked adult around 70 million downloads and warranted itself a garland of app store accolades. But it also captivated a courtesy of height giants like Facebook who fast rolled out character send facilities of their possess — assisting to top a app’s momentum.

The group afterwards experimented with adding social elements to a character send tool, to see if they could spin Prisma into a amicable height in a possess right — although, given how dominated a consumer social/messaging space is, by giants like Facebook and WeChat, that always looked like a unequaled hope.

Branching into b2b looks a some-more plain vital step for Prisma, positioning a group to offer developers an accelerated track for burnishing a feature-set/UX of their possess apps, and offered these b2b services with a assistance of demonstrable AI-powered visible effects expertise.

So nonetheless Prisma is changeable a monetization devise (likely a usage-based SDK for a visible effects; and maybe a chartering indication for a platform, it says), a consumer apps aren’t going away. Indeed, they now double as both contrast belligerent and showcase for what a tech can do for other developers.

“Since a start of this year we were meditative about exploring a opportunities in terms of how to acquire income in an fit way, and we motionless to go where we can assistance companies with mechanism prophesy or AI — in terms of some-more consumer-oriented applications,” Moiseenkov tells TechCrunch.

“We concentration on effects; video effects on a mobile camera… We feel this is a unequivocally abounding area for a association like ours. And also we feel that with a apps in a marketplace we can examination a lot with opposite technologies and this pairing can do a lot for us in terms of earning money.”

“We have a unequivocally clever RD team,” adds Airapetyan. “We have lots of guys who are researching and questioning what we can do in terms of opposite technologies and AI-based products so we’ve been operative on these technologies for a while.”

The group launched a second consumer app in July: a sticker-maker called Sticky that uses AI algorithms to perform discerning cut-outs of selfies so they can be simply repurposed as colorful stickers.

Across both apps they contend they’re removing between 5M to 10M MAUs [monthly active users] and ~500,000 DAUs [daily active users] during this indicate — with Airapetyan describing their user bottom as “very stable”.

Prisma’s possess group is around 25-strong, separate between offices in a Bay Area and Moscow. Though they contend they’re also eyeing environment adult a bottom in China — saying “huge” intensity to sell AI-related services in such a vast and visually intent app ecosystem.

The group has formerly lifted seed funding, nonetheless it has never disclosed how much. According to Crunchbase investors in a seed embody Gagarin Capital Partners, Haxus and Nikolai Oreshkin. (Notably Haxus was also an financier in Fabby, a mechanism prophesy app recently acquired by Google.)

Moiseenkov says Prisma hasn’t lifted any appropriation given a finish of final year, and is not now looking to lift — they wish to see how their b2b play plays out first, he adds.

On a foe front for b2b CV/AI tools, he points to a integrate of vast companies in Asia charity identical services already — such as Face++.  He also name checks Clarifai as another aspirant charity picture recognition, as good as Google’s picture estimate APIs — yet he claims Google isn’t charity developers a lot of choice vs a devise for Prisma Labs.

“We are operative on a very, unequivocally wide-range of AI-based technologies,” adds Airapetyan.

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Posted by on Aug 19 2017. Filed under Startups. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry

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