Omnyway raises $12.75M to bond promotion and mobile commerce

Omnyway announced currently that it has lifted $12.75 million in Series A funding.

Previously famous as OmnyPay, Omnyway has built record around what it calls “augmented digital commerce” — basically, assisting retailers stay connected to consumers by their mobile phone during a in-store selling process. That includes faithfulness programs, coupons and what CEO Ashok Narasimhan described as a “seamless” mobile remuneration routine during checkout.

This can all be integrated into a retailer’s existent app. The record is also powering Kohl’s Pay, a mobile payments and faithfulness module that a dialect store sequence launched final year.

Narasimhan told me that a appropriation will assistance a association grow a new Zapbuy product, where users can indicate an ad (which could be shown on TV or printed in a repository — basically, anywhere we can arrangement a QR code), afterwards buy a product with a singular click or tap.

Narasimhan argued that this will be “pretty revolutionary” for advertisers, since it will give them a most improved lapse on investment for their campaigns. And while Zapbuy could interest to a retailers that Omnyway is already operative with, he pronounced it will also concede a association to enhance to new business — “anyone who does advertising, not only retailers.”

In addition, a appropriation is ostensible to assistance Omnyway enhance globally. It positively comes from an general organisation of investors, with a turn led by Nyca, CommerzVentures (the try arm of Germany’s Commerzbank Group) and a CreditEase Fintech Investment Fund (part of China’s CreditEase). Commerce Ventures and Industry Ventures also participated.

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Posted by on Oct 13 2017. Filed under Startups. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry

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