LUS Brands, corroborated by Y Combinator, wants we to adore your curls

Sahar Saidi has had curly hair her whole life, and spent many of that life straightening and treating her hair to try to heed to a media’s thought of beauty.

But with a arise of amicable media, Saidi beheld a trend. People with curly hair were apropos some-more and some-more gentle wearing their hair naturally and display it off. It desirous her.

That’s how LUS Brands was born.

Short for “Love Ur Self,” LUS Brands creates and sells hair products done privately for curly hair.

Users pointer adult by initial identifying their hair form (wavy, curly, or kinky/coily) and afterwards sequence their shampoo, conditioner and all-in-one.

But some-more importantly than a products themselves, LUS Brands has a comparatively vast patron use dialect focused on assisting users know how a products work and how to caring for and character their curly hair.

“A patron use deputy was a initial position we hired for,” pronounced owner and CEO Sahar Saidi. “It’s something we have to consciously deposit in as a association grows. One-to-one patron use is not something that’s simply scalable, though it’s one of a large reasons we’ve been means to grow.”

Via amicable media, as good as resources on a web site like a LUS Blog and a video portfolio, LUS Brands is earnestly focused on giving people all a collection they need — not only a products, though information — on wearing their hair naturally and amatory it.

LUS Brands was self-funded by Saidi, who formerly worked as a plan consultant after dropping out of college. In 2015, she performed a double MBA from a University of Toronto and a University of St. Gallen, and put her hard-earned assets toward a launch of LUS Brands.

The association did some-more than $1 million in sales in a initial year, saying some-more than 80 percent sum margins on a product. In fact, LUS Brands has picked adult adequate steam to have run out of inventory, definition equipment are now accessible for pre-order.

But Saidi envisions that LUS Brands can be some-more than only a consumer-facing company. Salons, where many beauty products are sold, tend to be a stressful place for consumers. There is mostly a far-reaching accumulation of products with no one privately dedicated to assistance surprise business about opposite products. That said, salons have taken an seductiveness in LUS Brands products, and a association is now operative to build an craving back-end that would let salons place indiscriminate orders.

Y Combinator has also taken notice of LUS Brands, with a association graduating from a accelerator in a entrance weeks. This isn’t a initial time YC has invested in a beauty brand, with Function of Beauty rising out of Y Combinator in 2015.

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Posted by on Mar 14 2018. Filed under Startups. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry

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