Luke Beatty joins Brandfolder as the new CEO


Entrepreneur and digital media executive Luke Beatty is a new authority and CEO during Brandfolder.

The Denver-based startup helps companies conduct logos, images, videos and other resources in a secure, permissions-based way, with analytics. (Naturally, Brandfolder has a possess brandfolder.) This can offer as a accessible apparatus for reporters, though also as a apparatus for salespeople to find all a resources indispensable for presentations, or for a association to fast tweak their branding for opposite promotions.

Beatty, meanwhile, is famous for first a startup Associated Content, offered it to Yahoo (where he worked as clamp boss and ubiquitous manager), heading a Techstars module in Boulder and afterwards portion as boss of media brands during AOL, where he oversaw TechCrunch and other properties.

Beatty left AOL during a finish of final year. He told me he’s been relaxing and spending time with his family for a past 6 months, though he’s now prepared to take on a new role.

He emphasized that he’s holding a pursuit during a invitation of Brandfolder’s outgoing CEO Steve Baker, who will turn a company’s boss — a thought is that Baker can concentration on sales while Beatty can “do some-more operational stuff.” Beatty combined that both investors and employees still see Baker as “the fortitude of a company.”

Beatty was indeed one of a initial investors during Brandfolder, and he pronounced that when it comes to handling code assets, “every association now is starting to see that it needs to have some-more than email and Dropbox.”

“I consider that subsequent to a business’ patron list and a business’ IP, their code mostly has a many value in a company,” he said.

Beatty combined that after lifting usually $3 million in appropriation from angel investors, Brandfolder motionless opposite chasing a large try round, though he won’t order it out in a future. (“Never contend never.”) Still, it might not be necessary, as a association is already cash-flow positive.

Looking ahead, Beatty pronounced one of a large hurdles will be formulating some-more facilities for Brandfolder’s opposite patron groups while ensuring that a product is something that can be adopted “quickly, simply and well — so we don’t need weeks of training.”

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Posted by on Jun 5 2017. Filed under Startups. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry

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