In-office medical promotion startup Outcome Health reportedly misled advertisers

Some employees during Outcome Health, that provides promotion for curative companies in screens within doctors’ offices, allegedly misled advertisers by charging them for ad placements on some-more video screens than a association had installed, according to a news by The Wall Street Journal.

The startup installs screens in doctors’ offices giveaway of assign and afterwards runs advertisements like those for curative companies, charging for a ad placement. According to a report, a association seems to have arrogant a series of screens that ads ran on to advertisers, permitting it to beget additional revenue. If so, this would be a outrageous misstep in terms of internal governance for a company, generally as advertisers (like curative companies) demeanour for new channels to foster their products.

The Chicago-based startup pronounced it lifted $500 million during a $5 billion pre-money gratefulness from Goldman Sachs and Alphabet’s investment arm CapitalG in May this year. The association started in 2006 though had not taken additional collateral before to this financing round. The screens in doctors’ offices also run calm over advertising. Benchmark Capital partner Bill Gurley poured complicated regard on a association and a CEO, Rishi Shah, around a time of a financing round.

Outcome Health positively isn’t a usually startup in a past few years we’ve listened have vital problems internally. Zenefits skirted regulatory boundaries, eventually heading to a ouster of former CEO and owner Parker Conrad and investors slicing a gratefulness of a association in half. There was also a large Theranos failure that another Wall Street Journal news exposed, that led to heaps of lawsuits attack a company. The Journal story on Outcome Health says it “found zero to denote tip executives’ impasse in a purported dubious of advertisers.”

We’ve reached out to Outcome Health by mixed channels for additional criticism and will refurbish a story when we hear back.

Featured Image: Medioimages/Photodisc/Getty Images

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Posted by on Oct 12 2017. Filed under Startups. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry

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