Bumble is employing an Editorial Director to build out the media brand

Bumble, a female-led dating app founded by Whitney Wolfe Herd in 2014, is diving conduct initial into content.

The association is employing Clare O’Connor as a initial Editorial Director, who will work directly with Wolfe Herd and and Bumble’s calm group to rise editorial calm for their millions of users around a new arm called Bumble Media.

O’Connor many recently was a staff author during Forbes where she lonesome lady entrepreneurs, workplace equality, and farrago in tech and Silicon Valley. It’s a ideal fit for Bumble, that is arguably a dating app many focused on compelling equivalence between matches and lenient woman.

“As you’ve seen with a additions of Erin and Sara Foster and now with a publisher a size of Clare who’s charted and championed womanlike entrepreneurs for years, we’re putting together a energetic group as we build out Bumble Media,” pronounced Wolfe Herd in a statement. “Our users have a attribute with a code and are perfectionist some-more and some-more Bumble calm and we’re committed to delivering that calm with a group that’s as gifted as they are ardent about a mission.”

O’Connor and a rest of Bumble Media will concentration on both prolonged and brief form calm that will be distributed opposite all of Bumble’s amicable channels. At some indicate Bumble will start portion this calm in their app around nonetheless to be expelled features, and eventually start to monetize it as a bid scales. Expect to see Bumble Media concentration on calm that highlights a advantages of a height while also revelation a stories of womanlike leaders and change makers.

Outside of created editorial calm Bumble will also deposit in strange video calm travelling a operation of format and genres. This video bid will be led by TV producers Erin and Sara Foster, who together are Bumble’s Heads of Creative. The video next done by Bumble is a good instance of what this might demeanour like – videos highlighting matches and other aspects of a amicable network.

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Posted by on Jan 10 2018. Filed under Startups. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry

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