Baby food smoothness use Yumi launches with $4.1 million in seed funding


Yumi, a Los Angeles-based baby food smoothness use co-created by former TechCrunch and Wall Street Journal contributor Evelyn Rusli and Angela Sutherland is finally open for business, with $4.1 million in seed investment from VC firms Brand Foundry, Aug Capital and NEA, as good as several angels, including early Dropbox financier Ali Partovi, WordPress’s Matt Mullenweg, and Philip Krim, co-founder of mattress association Casper.

There are copiousness of options in a baby food marketplace for relatives to name from, though Sutherland, a new mom herself, wanted a healthier choice for her small one though a con and purify adult that comes with defeat adult something in a food processor. She came adult with Yumi to broach ideally pureed bites though all a sugarine and preservatives found on a grocery store shelf.

Like grownup dish smoothness services, relatives simply name a devise on a Yumi website, a cook prepares a food in a Yumi kitchen and afterwards a dishes arrive in an insulated container, along with ice packs to keep it fresh. Prices start during $50 per week for 6 dishes and go from there (with discounts for subscription plans).

Yumi will broach via California and doesn’t have most in a approach of dish smoothness foe right now in a state though could presumably shortly be neck-and-neck with a New York-based Little Spoon, as that startup has told me it skeleton to hurl out nationwide. Both companies do face some uncertainty, as others have attempted and unsuccessful during this indication before. Still, Rusli told me in an progressing review she is assured Yumi has tested a marketplace and has what it takes to succeed.

And sure, it’s easier for relatives to collect adult an organic charity during their nearest Whole Foods, if health is a focus, though those jars of food might come with all sorts of preservatives we might not wish your baby ingesting. Plus, with offerings like bell peppers soup and rose H2O overnight oats, Yumi’s food sounds scrumptious, even for adults.

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Posted by on Jun 13 2017. Filed under Startups. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry

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