Twitter announces new live shows from a WNBA, BuzzFeed, Viacom and more


Looks like Twitter’s streaming video news understanding with Bloomberg was only a initial of some-more than a dozen content partnerships that it’s announcing today.

The association denounced a full line-up during a NewFronts, where online publishers representation their calm to advertisers. (This was the initial time Twitter’s held its possess NewFronts presentation.)

Twitter has been ramping adult a live video efforts over a past year, many noticeably in the pro sports world. Eventually, according to CFO and COO Anthony Noto, a association skeleton to air live video 24 hours a day, 7 days a week — in fact, it sounds like two of these deals already get Twitter to that goal.

“You all have a front row chair to hear how we’re holding premium, professional, TV-quality video and pairing it with a speed, a interactivity and a entrance of Twitter,” pronounced Matt Derella, Twitter’s clamp boss of tellurian income and operations.

Jack Dorsey

Here’s a discerning outline of a announcements:

    • The WNBA will live tide a weekly regular-season diversion for 20 weeks this year, and again in 2018 and 2019.
    • In further to a weekly Major League Baseball diversion that already streams on Twitter, the MLB will atmosphere a weekly, three-hour uncover featuring highlights from a past week.
    • The NFL will extend a live streaming attribute with Twitter, and it will now embody disdainful daily programming.
    • A new Stadium network will cover college sports 24/7.
    • The Players’ Tribune will launch #Verified, a live uncover where athletes answer fan questions.
    • The PGA Tour already live streams on Twitter, and it now says this will embody 360-degree video from a 17th hole during a Players Championship.
    • There’s that Bloomberg partnership, that involves 24/7 news coverage.
    • The Verge will launch Circuit Breaker: The Verge’s Gadget Show, a live uncover hosted by Nilay Patel.
    • BuzzFeed will be rising a morning news uncover called MorningFeed.
    • Business news startup Cheddar will begin streaming a morning uncover Opening Bell on Twitter (it already streams a Closing Bell program in a afternoon).
    • Viacom will be airing a series of events and awards shows, including a Video Music Awards.
  • Dick Clark Productions will also be fluctuating a understanding to live tide from red carpets, including a American Music Awards.
  • Live Nation will be airing concerts and other live content, starting with a Zac Brown Band on May 13.
  • IMG Fashion will be streaming live video from Fashion Week and elsewhere.
  • Propagate has skeleton for a daily party uncover called #WhatsHappening.

And yes, these are all about live video specifically. After a announcements, CEO Jack Dorsey took a theatre to remind a assembly that Twitter’s idea is to tell a users “What’s happening?” The goal, he said, is to be “the initial place that people hear about what matters.” He also thanked everybody for skipping a Met Gala — though after all, they can keep adult on a Met Gala around Twitter.

Featured Image: Bryce Durbin/TechCrunch

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Posted by on May 8 2017. Filed under Social. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry

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