Snap Interactive, sensitively settling with Snap over heading infringement, changes name to PeerStream

Back in 2016 after Snapchat rebranded the organisation name to Snap Inc to simulate a standing as a camera organisation and some-more than only Snapchat, an existent publicly-traded business by a name of Snap Interactive filed a heading transgression lawsuit to bar a change. Snap Interactive’s concern: it was already distributing amicable network apps and regulating a name Snap in organisation with that, and so people were expected to get confused.

It turns out that a lawsuit got sensitively discharged in Dec 2016 when a dual staid out of justice underneath trusted terms. And now, over a year later, Snap Interactive is finally rebranding, to PeerStream. The organisation declined to contend either a rebrand was partial of a settlement.

Despite a lawsuit, and a delayed pierce to rebrand, Snap Interactive has indeed benefitted a bit from a mistaken identity: a company’s batch shot adult 164 percent in Feb final year when people mistook it for Snap Inc around a time of a latter company’s IPO. The strike was short-lived. The organisation now has a medium marketplace top of around $34 million.

Now PeerStream is singing a opposite tune: it had been considering a new name all along, it says, in partial to simulate a company’s focus to building apps formed on blockchain architecture.

“Since a Oct 2016 partnership between Snap Interactive and AVM Software we have been considering a corporate rebranding,” PeerStream’s CEO Alexander Harrington pronounced in a matter supposing to TechCrunch. “With a new importance on blockchain technology, and a new Business Solutions line of business, now is an well-suited time to welcome a new corporate identity. We are gratified to reintroduce a organisation as PeerStream, Inc.”

Under a now-former name Snap Interactive, a organisation competence not be a domicile name, though it’s rather important in a story of amicable media. Over a years, it has sensitively amassed a series of bequest video-based amicable media services that collectively explain millions of users, and even today, in a universe of outsized change and assembly of Facebooks and YouTubes, paint some of a prolonged tail of online audiences.

They include Paltalk (long ago a Softbank investment that incited profitable), another video discuss app called Camfrog, dating app FirstMet (formerly called Are You Interested) and about 26 video and gaming patents. At slightest one of those patents was a theme of a lawsuit opposite Microsoft, that finished adult distinguished a chartering understanding settle it.

These days, PeerStream is following a trail of many a tech hopeful: it’s roving a blockchain train, building apps that it says will be formed on that architecture. Backchannel (it has a knack for names that are already in use, we guess) is a video and organisation messaging app that “leverages crypto temperament and decentralization to foster giveaway debate and offer privacy-minded finish users” that is due to be launched after this year.

And a also relocating into B2B, with a solutions units rising to yield chartering and associated services to businesses that wish to build messaging and other communications services formed on blockchain record it’s building called PeerStream Protocol. The organisation says that over time it will be transferring all of a other apps on to a custom as well.

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Posted by on Mar 8 2018. Filed under Social. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry

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