Google Play introduces ‘Android Excellence’ collections that showcase editorially comparison tip apps and games

At WWDC this month, Apple introduced an wholly revamped App Store that puts a most larger concentration on editorial, with skeleton for stories about a apps, how to’s, interviews, and more, in further to unchanging postings of curated lists and “app of a day” form features. Today, Google announced a possess skeleton to enhance editorial impasse on Google Play, with a launch of a new “Android Excellence” program.

The thought with “Android Excellence” is offer Google Play’s editors a ability to showcase a highest-quality apps and games on Android on a rotating basis. Like Apple’s “Editor’s Choice” round-ups that mostly prominence new iOS facilities or are top-tier examples of good design, a new “Android Excellence” collections will also be used to prominence a arrange of apps Google wants developers to build for a possess mobile platform.

Explains Google, those comparison for a new collections will broach “incredible user practice on Android,” take advantage of Google’s best practices, or have “great design, technical performance, localization, or device optimization.”

The collections are kicking off today, and will be damaged into dual groups – apps and games. These will be found in a revamped Editors’ Choice territory of a Play Store, where Google is also featuring other app and diversion reviews curated by a editorial team. This territory currently includes themed round-ups – like “great curtain games” or “travel apps for your subsequent adventure,” for instance – where editors also quickly explain because a app was comparison for a list.

“Android Excellence” collections will be showcased next these themed lists on Google Play.

However, where Apple’s new App Store nearing in iOS 11 this tumble is designed to inspire daily visits with an ever-changing preference of stories and recommendations, Google’s “Android Excellence” collections will usually be rested quarterly. That might not be ideal for finish users in terms of app discovery, as a collections might grow seared after a few weeks’ time. But for a app developers who benefit a featured spot, it could be a poignant means of attracting new downloads for a prolonged duration of time.

Alongside a launch of a new program, Google also announced a initial Android Excellence apps and games lineups. They are as follows:


This is not a usually approach that Google is noticing a favorite apps. Besides its Editor’s Choice page and a app recommendations, Google also continues to horde a “Google Play Awards” during a I/O developer discussion to name tip apps and games opposite a series of categories, like “standout indie,” “standout startup,” “best Android Wear,” “Best VR experience” and more.

Not surprisingly, there’s a lot of overlie between a new Play Award nominees and winners and a new Android Excellence collections. However, they are not accurate duplicates.

The Android Excellence collections can be noticed here on Google Play. 

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Posted by on Jun 13 2017. Filed under Mobile. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry

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