Global app downloads surfaced 175 billion in 2017, income surpassed $86 billion

Global app downloads surfaced 175 billion and consumer spending exceeded $86 billion in 2017, interjection to expansion in rising markets including China, India, Brazil and Russia, according to a new news from App Annie out this morning. Notably, India has now turn a series dual nation by downloads, flitting a U.S., that is now third. China has prolonged given been in a lead.

The disproportion between a sum downloads App Annie is stating (175b) and a 91.5 billion recently reported by a organisation Sensor Tower in a possess year-end wrap-up can be attributed to how a information was gathered. Sensor Tower’s total are drawn from a iOS App Store and Google Play. App Annie, however, also includes third-party Android stores in a research – that’s how it has prominence into China, where Google Play doesn’t have a presence.

India apropos a second largest nation in terms of downloads is a poignant change in a worldwide app marketplace over this past year.

Downloads grew 215 percent over a past dual years in a country, compared with 125 percent expansion in China, and disastrous 5 percent expansion in a U.S.

  1. top countries by downloads 2017

  2. app downloads worldwide 2017


App Annie records that app use in India was motorist by a introduction of subsidised, total 4G entrance by Jio in Sep 2016, that has authorised users to come online in vast numbers.

Although a U.S. has now turn a some-more mature market, App Annie says there’s still a poignant volume of comprehensive downloads here, as well.

For example, a organisation found that U.S. users downloaded 3 apps per month, and during slightest 70 percent downloaded during slightest one. It’s value indicating out that this stands in counterbalance to progressing information from comScore that has ceaselessly reported that a infancy of U.S. users don’t download any apps per month.

Related to this, App Annie claims that users aren’t only downloading apps – they’re enchanting during record levels, too. In many markets, a normal smartphone user has some-more than 80 apps on their phone, and uses tighten to 40 of them per month (or between one-third and one-half of a apps on their phone per month, on average).

In addition, consumers are spending scarcely 3 hours in apps per day on average, and a markets analyzed (see below) have averaged scarcely 30 percent expansion in normal daily time spent given 2015.

In a series of markets, including a U.S., Brazil, Russia, and others (see below), smartphone users spent 7x some-more time in mobile apps than on a mobile web, and entrance them 13x some-more often.

While India has surged in terms of downloads as some-more users come online, those total don’t indispensably interpret into revenues. Instead, a U.S. stays a series dual marketplace by sum consumer spend, behind China though still forward of India.

  1. top countries consumer spend apps 2017

  2. consumer spend apps 2017

Consumer spend in app stores – including a iOS App Store, Google Play and third-party Android stores – has some-more than doubled over a past dual years, to tip $86 billion by a finish of 2017. The tip markets by consumer spend have all seen double-digit commission expansion during this time, with China in a lead (+270%), followed by a U.S. (+75%), India (+60%), Brazil (+80%) and Russia (+35%).

The app marketplace will continue to grow subsequent year, as well. App Annie’s new 2018 foresee pegged consumer spending worldwide to tip $110 billion in 2018.

The new news also delves into app categories that did good in 2017, including finance/fintech, retail, video streaming, travel/ride-sharing, gaming, and social, and it spends some time analyzes China’s marketplace in particular. You can ask a full news here on App Annie’s site.

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Posted by on Jan 17 2018. Filed under Mobile. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry

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