Laundryheap, a London-based washing startup bootstrapped for 3 years, raises £2M


Laundryheap is a London-headquartered soaking on-demand startup that has taken a opposite trail to competitors such as Laundrapp and Rocket Internet’s Zipjet. Rather than lift VC funding, a company, that claims to already be mangle even and is operational in London, Birmingham, Manchester, Dublin and Dubai, has been wholly bootstrapped over a final 3 years.

However, that changes currently with news Laundryheap has sealed £2 million in angel funding, with an additional £1 million if equity crowdfunding around Seedrs designed for after this Autumn. The investment, described as a “super angel” round, is led by Simon Smith, and QVentures.

“We have been totally bootstrapped until now as we’re violation even,” Laundryheap owner Deyan Dimitrov, who was formerly during Rocket Internet, tells me. “The new appropriation comes… will be used to accelerate a expansion in a existent cities and we will be rising in 4 new European cities by a finish of a year. We have been means to reinvest a increase from a existent cities into rising on new markets”.

Similar to competitors, a Laundryheap use offers soaking and dry cleaning. The app lets we book someone to collect adult your garments and take them to a estimate partner to be spotless before being returned. One pivotal difference, says Dimitrov, is that a startup is means to yield a 24 hour spin around during no additional cost. This is done probable by a association handling a possess swift and partnering with comforts that work over night due to high volumes.

“We’re severe a soaking appurtenance by creation it unequivocally easy to have purify garments but a hassle,” he says, observant that apps like his are drumming into a broader change in consumer poise where some-more tasks, such as laundry, are outsourced by people who are time-poor. “Our business are bustling professionals and families with children that value their giveaway time. We also offer businesses that need soaking such as restaurants, bars, hairdressers and Airbnb flats”.

Despite emphasising that Laundryheap’s categorical competitors is a soaking appurtenance in people’s homes, Dimitrov says there are a series of approach competitors in opposite markets, fixing Laundrapp and Zipjet in London, Laundr.ie in Dublin, and Washmen in Dubai.

The association creates income by charging a patron some-more for a use than it pays out to a swift and use providers. “Our section economics are healthy and we break-even in each new city within 3-6 months, and a association as a whole is also profitable,” he adds. “Over 80 percent of a business comes from repeat customers. This is intensely critical in this form of service, as this allows us to keep a expansion movement but a need to spend above a line to acquire new business all a time”.

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Posted by on Oct 9 2017. Filed under NEWS. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry

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