Mrs. Wordsmith raises £2M to scale the innovative edtech platform


Something appears to have left wrong. In a competition to emanate newsfeeds full of angst and bile about Brexit and Trump, or photos full of pouting-teens opposite that ads can be sold, we’ve lost something. Namely, a energy of a combined world. And as Orwell himself wrote when illustrating “newspeak”, he who controls denunciation controls a world:

“Don’t we see that a whole aim of Newspeak is to slight a operation of thought? In a finish we shall make thought-crime literally impossible, since there will be no difference in that to demonstrate it. Every judgment that can ever be indispensable will be voiced by accurately one word, with a definition rigidly tangible and all a auxiliary meanings burnished out and forgotten. . . . The routine will still be stability prolonged after we and we are dead. Every year fewer and fewer words, and a operation of alertness always a small smaller. Even now, of course, there’s no reason or forgive for committing thought-crime. It’s merely a doubt of self-discipline, reality-control. But in a finish there won’t be any need even for that. . . . Has it ever occurred to you, Winston, that by a year 2050, during a really latest, not a singular tellurian being will be alive who could know such a review as we are carrying now?”
― George Orwell, 1984

But that maybe is in a together destiny that hopefully will never arrive. Right now we have an event to spin a boat around. According to neuroscience, a smarts remember information improved when it’s compared with something surprising or funny. Thus, it creates clarity afterwards to emanate a height where that happens to assist learning. If we could grasp that afterwards children would tumble in adore with training words, and their wording enriched, staving off a 1984 predictions.

To residence this, enter Mrs. Wordsmith, a 1-year-old edTech startup focused on high peculiarity visible content, that has now lifted £2 million pounds in seed funding. London-based Kindred Capital led a round, that includes US edTech financier Reach Capital, SaatciNvest and Ropart Asset Management. The startup aims to interrupt a proceed education is schooled by a monthly subscription-based wording program

Currently, Mrs. Wordsmith is wholly paper-based, and a difference come from a curated list of 10,000 difference that have been identified as a ones academics have dynamic are a singular and severe ones that assistance urge essay and comprehension.

Founder Sofia Fenichell, who announced a appropriation during The Europas conference, says “Not a singular publisher anywhere has artfully curated and illustrated these words. We have not usually identified that difference to learn though how to learn them, by painting and spaced exercise by putting them into context.”

Launched in 2016 by CEO Sofia Fenichell to assistance her possess children urge their essay skills, Mrs. Wordsmith is directed during transforming a proceed immature people learn, keep and use a form of difference that expostulate education and educational success.

She’s damn right that wording is one of a many critical indicators of educational success, there is small grave teaching, in such an fit way, of a 10,000 difference that heighten essay and lower comprehension.

Mrs. Wordsmith has combined a subscription-based wording programme that helps immature people learn abounding and singular difference in a proceed that’s visual, and easier to grasp and retain. Working on a neuroscientific basement that a smarts improved keep information that is unusual, a difference have been creatively illustrated by Mrs Wordsmith’s Art Director, Craig Kellman, a award-winning artist behind a films Madagascar and Hotel Transylvania, and his team.

Mrs. Wordsmith will use a appropriation to continue to rise and urge a renouned subscription-based paper product, though also to build out a record group and to enhance internationally into consumer and propagandize audiences.

Leila Zegna of Kindred Capital says, ‘We are impossibly vehement about a desirous prophesy and singular proceed that Mrs Wordsmith is holding to urge training outcomes for immature people around a globe. The initial product has been a exile success with business and achieved considerable uptake and income growth, primarily around word of mouth selling and patron evangelism, showcasing a strength of a code that Mrs Wordsmith has already been means to build in a brief duration of time. We trust a intensity of both a earthy and digital product set is vast.”

Wayee Chu of Reach Capital says, “Mrs Wordsmith is stuffing a opening in a marketplace for high peculiarity calm and visible learning. We have nonetheless to confront a association that is truly pioneering high peculiarity visible learning. We are tender by their early traction with both educators and consumers. We trust their products are going to be embraced in a US due to their humor, palliate of use and high impact. We demeanour brazen to ancillary them in their US launch after this year.”

Leila Zegna of Kindred Capital and Basma Alireza, angel financier behind electronic gaming companies Playfish and SuperCell, join a Mrs. Wordsmith board. Professor Ted Briscoe, who leads a Natural Language and Information Processing Group during a University of Cambridge, joins a advisory board.

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Posted by on Jun 13 2017. Filed under Europe. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry

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