Berlin-based Yoga startup Asana Rebel raises $6.5M led by e.ventures, La Famiglia


Today, Yoga is famous worldwide as an appealing approach of staying healthy and fit. However, there stays a psychological separator for many people confused by what character of yoga they wish to do (Kundalini, Vinyasa, Bikram, …?) and how it matches with their aims, (back pain, flexibility, remove weight etc).

The marketplace is also dominated by many tiny Yoga studios that change in quality. Surely there’s an app that has sorted all this out by now? Well, kinda. There are many, many aptness apps and a handful of decent yoga apps. Cody is a many notable, while FitStar Yoga was acquired by Fitbit. So a good thought would be a yoga programme that avoided a issues of style, though still gave a good aptness experience.

That was a aim of Asana Rebel, a startup out of Berlin that has been around given 2015, though that has now lifted a poignant Series A appropriation of $6.5 million. The turn was led by e.ventures and Berlin VC La Famiglia, while existent investors embody HTGF, Astutia and assorted business angels.

The new appropriation will be especially invested in improving a product and RD, e.g. starting a aptness lab to emanate video calm and urge a examination experience.

What appears to have worked good for Asana Rebel is formulating “Yoga Inspired Fitness,” that combines a best of Yoga and a aptness program.

The Asana Rebel app is giveaway to download and try out. Users are speedy to emanate a paid subscription to entrance examination programs designed to tackle opposite pain points.

Co-Founder Pascal Klein (the other co-founder is CEO Robin Pratap) says: “We found out that for a mainstream it’s most some-more appealing to see yoga from a complicated aptness indicate of perspective (no yoga style, no spirituality, no gurus). Yoga Inspired Fitness is detailed so users know what they can expect. On tip of that, we make it as simply probable to work out. We have a lot of shorter workouts that we could presumably do during your lunch break, for instance.”

He says a startup is going well. More than 1.5M workouts are finished with Asana Rebel each month, that is now tighten to profitability. It also claims to be difficulty personality for yoga apps worldwide formed on income and downloads in 2017, has some-more than 150k profitable subscribers and claims 600% income expansion year-over-year.

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Posted by on Jan 3 2018. Filed under Europe. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry

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