Away nears 100K stylish suitcases sole as it raises $20M


What do people indeed wish in luggage? A phone charger, unbreakable exterior, and limit make-up space during a resonable cost is what Away discovered. So it built a line of neat though expanded polycarbonite suitcases versed with battery packs, and sole them direct-to-consumer.

Now after offered scarcely 100,000 suitcases and generating $20 million in revenue, Away has lifted a $20 million Series B led by existent financier Global Founders Capital and Forerunner Ventures, Comcast Ventues, and Accel Partners. They were captivated by Away’s $50 million income run rate and clever section economics that should make it essential this year.

The money brings Away to $31 million raised, and will account a entrance into sell with skeleton to open 4 to 6 sell stores. Next, Away seeks to turn a lifestyle code with a new podcast and stirring imitation and digital magazine.

Finally, Away will grow a product line from a dual carry-on and dual checked luggage pieces it now makes. Co-founder Jen Rubio tell me Away skeleton to “make a one-perfect all that we need for travel.” While she wouldn’t give specifics, we could suppose a startup offered an Away toiletry kit.

Away co-founders (from left): Steph Korey and Jen Rubio

By requesting gaunt startup methodology and a direct-to-consumer plan Rubio and co-founder Steph Korey schooled as some of a initial 15 employees during Warby Parker, Away is jolt adult a stodgy luggage market. The association has grown to 66 employees in New York given launchng only 15 months ago. That’s given it primarily focused on patron surveys to find a needs emptied by over-priced oppulance luggage, nauseous application products, and bill brands whose suitcases brokedown quickly

I’ve been contrast Away’s checked and carry-on luggage and found them to strike a honeyed mark between a competitors. The shells don’t moment or hole underneath abuse. The phone horse with outmost USB block on a carry-on is useful when we don’t wish to lay on a building of an airport. And they fit a conspicuous volume of things in a compress package. And given we buy them true from Away, rather than marked-up by a third-party retailer, a $225 to $245 carry-ons and $275 to $295 checked bags are a good crash for their buck.

My biggest censure is given they underline a tough extraneous clam bombard design, we have to entirely unzip a bag to be means to jam something in last-minute. But Rubio says Away has listened that feedback and a startup is building a product to residence it. There are positively decent peculiarity alternatives during a reduce price. Since a bombard is lightweight, it can feel a small flimsy. Still, no other luggage has taken a violence we plate out with so small manifest wear-and-tear.

Luggage competence not be a sexiest business, and a distant from a normal program startup. Yet Away proves there are copiousness of commerce markets left to interrupt if companies are peaceful to listen to what business unequivocally need.

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Posted by on May 19 2017. Filed under NEWS. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry

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