Apple’s Sep launch event: live updates

Apple (AAPL) will defect millions of fans, not to discuss investors, around a universe if it fails to lift a screen on a latest iPhones on Tuesday.

The record hulk is widely approaching to betray a new phones, and presumably other products, during a company’s annual launch event. It will also be a initial open eventuality hold in Apple’s Steve Jobs Auditorium, an underground, 1,000-person venue where any leather chair reportedly cost $14,000, during a company’s new domicile in Cupertino, Calif. 

CBSNews.com will start a live coverage of a eventuality during 1 p.m. EDT, 10 a.m. PDT. You can also follow a live blog of a Apple eventuality on CNET, commencement with an hour of “pre-show” coverage during noon EDT, 9 a.m. PDT.

How to watch

Apple is providing a live tide on a website — though it will usually be ocular on a following inclination and browsers:

  • iPhone, iPad or iPod Touch with Safari on iOS 9.0 or later.
  • Mac with Safari on macOS v10.11 or later. 
  • PC with Microsoft Edge on Windows 10.
  • Apple TV (2nd or 3rd generation) with program 6.2 or after or an Apple TV 4th generation.

What we know so far

Officially, all Apple has reliable is a time and place, with a tech hulk specially staying silent on a launch details. However, attention watchers design a association to deliver three iPhone models

At a minimum, reports prove to upgrades of a tide iPhone 7 and 7 Plus. A new, top-of-the-line model, variously referred to as a iPhone 8, iPhone X or iPhone Pro, is also widely expected. This newest flagship chronicle could embody high-end facilities like facial-recognition technology; a practical “home” symbol in lieu of a earthy one; and an edge-to-edge OLED arrangement — a record charity brighter, crook images than a backlit LED displays on tide iPhone models.

The flagship phone is approaching to come with a flagship price, with estimates putting it during as high as $1,000 to $1,400.

Apple Watch and Apple TV

Observers are also awaiting updates to other Apple products, particularly a Apple Watch and Apple TV. Some hoped-for facilities in a new Apple Watch are a ability to bond to dungeon phone networks (currently, a watch can usually use dungeon phone information use by an iPhone) and program facilities like nap tracking and glucose monitoring, CNET reports. 

Meanwhile, Apple TV, that was final updated in 2015, seems developed for an upgrade. The streaming record lags behind competitors Roku, Google and Amazon, and, during $149 apiece, costs distant more.

Follow next starting during 10 a.m. PDT, 1 p.m. EDT, for updates from Tuesday’s event. (Timestamps prove EDT). 


1:13 — Some of a new facilities of Apple stores, per Ahrendts: open entertainment places and avenues. 

1:11 p.m. — Angela Ahrendts, Apple’s conduct of retail, takes a theatre to speak about a sell situation. Ahrendts came to a association 3 years ago after 8 years during Burberry, where she worked her approach adult to CEO. 

1:09 p.m. — Apple will start a routine of relocating into a new campus after in a year, Cook says. He describes some facilities of a campus: a trickery was designed to be “seamless with nature;” it’s powered wholly with renewable appetite and has one of a world’s biggest solar installations. 

1:07 pm. — Cook takes a notation to remember a people whose lives have been upended by Hurricanes Harvey and Irma, observant Apple is operative on liberation efforts with Red Cross. Reminds assembly that they can present by iTunes or App Store. “However we select to give, we wish that we open your heart to this critical effort.”

1:06 p.m. — Steve Jobs began work on this new campus over a decade ago, Cook says. “Steve’s prophesy and passion live on here during Apple Park, and everywhere in Apple.”

1:02 p.m. — After rudimentary audio, Tim Cook comes onstage to shrill applause, strictly welcoming everybody to a Steve Jobs theater. 

“Steve means so most to me and to all of us,” he says. “There’s not a day that goes by we don’t consider about him.”

12:55 p.m. — Here’s another shot of people entrance into a event. It’s packed. Note roughly everybody isn’t looking ahead…but during their phone.

Apple Holds Product Launch Event At New Campus In Cupertino

CUPERTINO, CA – SEPTEMBER 12: Attendees preapre to enter a Steve Jobs Theatre for a special eventuality during Apple Park on Sep 12, 2017 in Cupertino, California.

12:55 p.m. — Here’s another shot of people entrance into a event. It’s packed. Note roughly everybody isn’t looking ahead…but during their phone. 12:55 p.m. — Here’s another shot of people entrance into a event. It’s packed. Note roughly everybody isn’t looking ahead…but during their phone. 12:50 p.m. — Ten mins until a event, a lights have left down and a song is up. People filter into a auditorium. (On a livestream it’s now country, that Twitter is not happy about.)

12:39 p.m. — Disney CEO Bob Iger is speckled in a audience, heading some to assume that this means some arrange of calm understanding will be announced. If Apple starts producing a possess shows or movies, that’s a large boost to Apple TV fortunes (and a hazard to Hollywood). 

12:33 p.m. — Here’s a glance of one of a 1,000 leather seats inside a Steve Jobs auditorium (seats that reportedly cost $14,000 each)

12:20 p.m. — Here’s a demeanour during how some of Apple’s products have altered over a past 30 years.

12:04 p.m. — With roughly an hour to go until a live tide begins, a photos are entrance in of a corporate campus that reportedly cost Apple $5 billion. 

Called Apple Park, it takes adult 175 acres of land, with a building itself measuring 2.8 million block feet. Apple says a appetite it uses is 100 percent renewable.

Apple Holds Product Launch Event At New Campus In Cupertino

CUPERTINO, CA – SEPTEMBER 12: A perspective of Apple Park on Sep 12, 2017 in Cupertino, California. 

Apple Holds Product Launch Event At New Campus In Cupertino

CUPERTINO, CA – SEPTEMBER 12: A perspective of a Steve Jobs Theatre during Apple Park on Sep 12, 2017 in Cupertino, California. 

11:35 a.m. — CEO Tim Cook tweeted a print of a Steve Jobs museum forward of a event.

Architecture buffs (and Apple fans) are fervent to see a venue on a new Cupertino campus. Its coming has been kept firmly underneath wraps until Tuesday morning.

Apple Holds Product Launch Event At New Campus In Cupertino

CUPERTINO, CA – SEPTEMBER 12: People indent around a Steve Jobs Theatre during Apple Park on Sep 12, 2017 in Cupertino, California. Apple is holding their initial special eventuality during a new Apple Park campus where they are approaching to betray a new iPhone.

Apple Holds Product Launch Event At New Campus In Cupertino

CUPERTINO, CA – SEPTEMBER 12: A perspective of a Steve Jobs Theatre during Apple Park on Sep 12, 2017 in Cupertino, California. 

Here’s an aerial perspective of a campus underneath construction in January.

The Apple Campus 2 is seen underneath construction in Cupertino

The Apple Campus 2 is seen underneath construction in Cupertino, California in this aerial print taken Jan 13, 2017.

 

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