Apple iPhone 8, iPhone X, Watch unveiled: As it happened

Apple (AAPL) carried a shade on a latest iPhones on Tuesday, introducing 3 new iPhone models and updated versions of Apple Watch and Apple TV. The record giant’s annual launch eventuality was  the initial open eventuality hold in Apple’s Steve Jobs Auditorium, an underground, 1,000-person venue where any leather chair reportedly cost $14,000, during a company’s new domicile in Cupertino, Calif. 

Here’s how Tuesday’s eventuality went down. (Timestamps prove EDT). And for some-more Apple coverage, conduct over to CNET’s live blog of a event.

3:07 p.m. — Reporter Sascha Segan annals a Apple Watch Series 3, even with dungeon phone service, won’t be accessible though an iPhone. Consumers anticipating to equivocate profitable twin bills will be disappointed. 

2:56 p.m. — The arrangement ends with Cook mouth-watering attendees to a hands-on room to try out a new products. To recap, here’s all a association introduced today:

2:54 p.m. — Apple’s face approval record is removing a churned reception. Garry Kasparov called it a “real hazard in peremptory states.” Others remarkable a use in places including a U.K. to brand people attending protests or even — in China — jaywalkers.

2:51 p.m. — The arrangement closes with a quote from Jobs. “I movement to where a puck is going to be, not where it has been.” 

“That’s what a iPhone X is about,” says Schiller. 

Here’s a outline of all a new phones Apple is rolling out, and prices for existent models: 

Apple iPhone lineup for 2017

iPhone X price

2:50 p.m. — The iPhone X will cost $999 for a baseline model, with 64 GB of storage — about $70 aloft than a Galaxy Note 8, a vital competitor. A 256 GB indication is also available. Preorders start Oct. 27; a phone ships Nov. 3.

  • iPhone X preview from CNET

2:48 p.m. — Time for a video recapping a iPhone X features: H2O resistance, all-glass screen, FaceID. “Now your iPhone recognizes you, even in a dark. This creates your face your secure password,” says a male, British-accented voice. 


2:45 p.m.  To understanding with a appetite needs of all these new devices, there’s a charging pad that can hoop mixed inclination — a Watch, iPhone, and even wireless earbuds. Called AirPower, it will be accessible in 2018. 

2:43 p.m. — The battery life — a scandal of many an iPhone user. The new battery will final longer, Schiller promises. But there’s more. 

2:42 p.m. — To recap, Schiller goes over a iPhone’s camera features: a improved flash, improved low-light opening and theatre lighting right out of a box. The selfies, too, will have mural lighting. “People are going to be blown divided with a selfies we can take,” he says.

Animojis, AR

2:40 p.m. — Federighi annals a array of messages, that spin into charcterised articulate animals (a fox, and an alien.) Apple batch is about $1.09 subsequent a Tuesday open. Translation: Wall Street is not impressed.

2:38 p.m. — Working with Snapchat, Apple has introduced face overlays–similar to Snap filters. Craig Federighi, comparison VP of program engineering, demonstrates.

2:32 p.m. — Now, charcterised emojis that a user controls with their face: “Animojis.” They’re accessible inside Messages. 

Apple introduces Animojis

iPhone X

2:31 p.m. — FaceID also works with cue app 1Password, Apple Pay and any third-party apps that already accept TouchID, Schiller says.

2:30 p.m. — The possibility that a pointless chairman shares your TouchID is one in 50,000, Schiller says. For FaceID, it’s one in a million. 

2:24 p.m. — Apple’s iPhone X unlocks by noticing your face. There’s an infrared camera and about 8 other sensors that assistance with a process, Schiller explains. “Face ID learns your face, even if we change your hairstyle, if we put on glasses, you’re wearing a hat. Face ID learns who we are.” It usually works when your eyes are open, he says.

2:22 p.m. — There is no home symbol on a iPhone X; instead, we appropriate adult to go to a home screen. 

Apple’s stock, that has been going adult by a presentation, drops during this point. 

2:20 p.m. — Here it is: a iPhone X (pronounced “iPhone ten.”) It’s got a bigger display, 5.8 inches, and a potion front and potion back. It’s an edge-to-edge arrangement with a fortitude of 458 pixels per in. — a top for any iPhone. This “super Retina display” supports HDR. 

“The indicate of it is to capacitate an wholly new experience,” says Phil Schiller, Apple’s VP of marketing.  

2:18 p.m. — “Our group has been tough during work for years on something that is critical to all of us,” Cook says, citing a 10th anniversary of a iPhone. The new product, he says, “will set a trail for record for a subsequent decade.”

iPhone 8, iPhone 8 Plus

2:16 p.m. — The iPhone 8 starts during $699 for a indication with 64GB of storage — a lowest available. It’ll be open for preorders on Friday, same as a new Apple Watch. New iOS accessible starting Sept. 19.

2:14 p.m. — Two wireless chargers on offer: a Mophi and a Belkin.  The iPhone 8 will be glass-backed, permitting it to be charged wirelessly. It’s a initial iPhone with that feature.

2:12 p.m. — “It’s not usually like you’re determining a game–you’re in a game,” says Sveinsson. It comes out after this month on iOS.

2:11 p.m. — Atli Mar Sveinsson, CEO of Directive Games, takes a theatre to deliver a initial multiplayer diversion designed to be played in protracted reality.

2:08 p.m. — From cameras on to video. The new iPhone will have a new video encoder that means higher-quality video, for improved encoding of wily repeating patterns (such as grass, sand, water). And now there’s a slow-motion mode that creates double a support rate of prior iPhones. 

2:06 p.m. — Here’s another new camera feature, still in beta mode: mural lighting. With a twin cameras, a iPhone can apart a theme from a credentials and light a face better. “This is real-time research of a light on your subject’s face,” explains Schiller. 

2:04 p.m. — New camera comforts in a phones: 12 megapixel camera, deeper colors, and an orifice opening that goes down to 2.8 and 1.8. (Lay translation: that’s really, unequivocally low — a customary camera lens with that orifice costs thousands.) What that means a camera will be many improved in low light, and can take cinema with a shoal abyss of field: concentration in a forehead and a totally becloud background.

2:01 p.m. — The iPhone 8 arrangement is 4.7 inches; 5.5 inches on a iPhone 8 Plus, with a Retina HDR display. It’s also dust- and water-resistant, that is positively acquire news to many, many iPhone owners. Also: a potion is “the many durable ever” in any dungeon phone.

1:58 p.m. — It’s strictly named: a iPhone 8 and iPhone 8 Plus. Three colors available: silver, gray and gold. Phil Schiller, conduct of marketing, takes a theatre to explains features.

1:55 p.m. — Cook is articulate about how a initial iPhone altered how people correlate with record — “touching software, instead of buttons.”   

1:54 p.m. — “No other device in a lifetimes has had a impact on a universe a iPhone has,” says Cook. Not many would argue. 

Apple TV 4K pricing

1:53 p.m. — The new Apple TV will start during $179 , says Cue — $50 aloft than a tide model.

1:49 p.m. — There’s also a new TV app, and it lets viewers tide live sports — a outrageous understanding for fans. There’s even a underline that shows a measure and a time remaining in a game, though it can be incited off for those who find it too anxiety-inducing. 

Apple TV 4K HDR

1:46 p.m. — Apple TV will also be faster, with faster design peculiarity and HDR versions of Hollywood movies. Standard HRD cinema bought by iTunes will be upgraded to HRD for free, Cue says. 

1:43 p.m. — Eddy Cue, Apple’s comparison VP of internet program and services, takes a theatre to denote a disproportion between HDR and 4K television. “HDR delivers a highest-quality design ever,” he says.


1:40 p.m. — With Cook behind onstage, we pierce to Apple TV. Cook talks about how TV has altered by a years, and introduces Apple TV 4K. “Now we’re during a subsequent vital stroke indicate in TV,” he says. 

New Apple Watch: Series 3

1:39 p.m. — Apple Watch preorders start Sept. 15 — Friday — and a watch will be accessible on Sept. 22. Series 3 costs $329, or $399 with mobile service. With a new series, a cost for a array 1 watch drops to $249. 


1:34 p.m. — Apple partners with Hermes for a new watch, that has a accumulation of tone bands, including some lead options. 

  • CNET: Apple Watch array preview 

1:33 p.m. — The new Apple Watch is “darn tighten to magic,” Williams says. It’s radically a new phone, it appears: it’s got a possess SIM label and dungeon connectivity, and streams music. Williams demonstrates by creation a call with his watch to another Apple exec, that she answers by her Watch (while paddle boarding in a center of a lake). 


1:31 p.m. — Expect a quad core processor in a new Apple Watch, Williams says. Also, Siri will be means to talk, so we can ask it a doubt and won’t need to demeanour during a watch for an answer. 

1:30 p.m. — Apple’s new watch will be connected to a dungeon network though relying on an iPhone, says Williams. When you’re divided from your phone and have your plcae incited on, it’ll automatically switch to a watch. It will also embody Apple Music streaming, he says.

Apple’s new watch will let users “stream 40 million songs right on your wrist,” Cook says, eliciting applause.

1:28 p.m. — As predicted, a new watch OS is coming. Apple Watch OS 4 will be accessible Sept. 19, says Williams. 

1:26 p.m. — Apple Watch will now warning we when we don’t seem to be active and when it’s not violence during a normal rhythm, says says Jeff Williams, a COO. Also annals that Apple’s heart rate guard is a many used in a world.

1:23 p.m. — “Thank we for something that doesn’t make me feel old,” says an aged woman’s voice in a video.

1:22 p.m. — The Apple Watch is now a No. 1 watch in a world, Cook says, removing prepared to lay out updates. Now here’s another video about how people use their Apple Watch. One male has a story of being rushed to a E.R.. Another story from a family whose daughter was diagnosed with diabetes; Apple’s glucose guard helps them manage. 

Apple store: Redesigned knowledge and new Chicago flagship

1:19 p.m. — Ahrendts closes with a shoutout to 65,000 Apple sell employees. A sign of how enormous this association is. At $835 billion, it’s a world’s biggest.

1:18 p.m. — Ahrendts announces Apple’s newest flagship store: Chicago’s Michigan Ave. In New York, Apple’s flagship “cube” will free subsequent year, Ahrendts says. The piazza will open adult to concede light inside, she says. Apple is also restoring a ancestral building in Paris, on a Champs-Elysees, and a Carnegie Library in Washington, D.C. 


Apple’s Senior Vice President of Retail, Angela Ahrendts, shows off an painting of a company’s newest flagship store in Chicago, scheduled to open Oct. 20, 2017.

1:13 p.m. — Some of a new comforts of Apple stores, per Ahrendts: open entertainment places and avenues, dubbed “Apple city squares.” The association will also entice artistic professionals into a facilities, she says, for something called “Today during Apple.” 

1:11 p.m. — Angela Ahrendts, Apple’s conduct of retail, takes a theatre to speak about a sell situation. Ahrendts came to a association 3 years ago after 8 years during Burberry, where she worked her approach adult to CEO. 

1:09 p.m. — Apple will start a routine of relocating into a new campus after in a year, Cook says. He describes some comforts of a campus: a trickery was designed to be “seamless with nature;” it’s powered wholly with renewable appetite and has one of a world’s biggest solar installations. 

1:07 pm. — Cook takes a notation to remember a people whose lives have been upended by Hurricanes Harvey and Irma, observant Apple is operative on liberation efforts with Red Cross. Reminds assembly that they can present by iTunes or App Store. “However we select to give, we wish that we open your heart to this critical effort.”

1:06 p.m. — Steve Jobs began work on this new campus over a decade ago, Cook says. “Steve’s prophesy and passion live on here during Apple Park, and everywhere in Apple.”

1:02 p.m. — After rudimentary audio, Tim Cook comes onstage to shrill applause, strictly welcoming everybody to a Steve Jobs theater. 

“Steve means so many to me and to all of us,” he says. “There’s not a day that goes by we don’t consider about him.”

12:55 p.m. — Here’s another shot of people entrance into a event. It’s packed. Note roughly everybody isn’t looking ahead…but during their phone.

Apple Holds Product Launch Event At New Campus In Cupertino

CUPERTINO, CA – SEPTEMBER 12: Attendees preapre to enter a Steve Jobs Theatre for a special eventuality during Apple Park on Sep 12, 2017 in Cupertino, California.

12:50 p.m. — Ten mins until a event, a lights have left down and a song is up. People filter into a auditorium. (On a livestream it’s now country, that Twitter is not happy about.)

12:39 p.m. — Disney CEO Bob Iger is speckled in a audience, heading some to assume that this means some arrange of calm understanding will be announced. If Apple starts producing a possess shows or movies, that’s a large boost to Apple TV fortunes (and a hazard to Hollywood). 

12:33 p.m. — Here’s a glance of one of a 1,000 leather seats inside a Steve Jobs auditorium (seats that reportedly cost $14,000 each)

12:20 p.m. — Here’s a demeanour during how some of Apple’s products have altered over a past 30 years.

12:04 p.m. — With roughly an hour to go until a live tide begins, a photos are entrance in of a corporate campus that reportedly cost Apple $5 billion. 

Called Apple Park, it takes adult 175 acres of land, with a building itself measuring 2.8 million block feet. Apple says a appetite it uses is 100 percent renewable.

Apple Holds Product Launch Event At New Campus In Cupertino

CUPERTINO, CA – SEPTEMBER 12: A perspective of Apple Park on Sep 12, 2017 in Cupertino, California. 

Apple Holds Product Launch Event At New Campus In Cupertino

CUPERTINO, CA – SEPTEMBER 12: A perspective of a Steve Jobs Theatre during Apple Park on Sep 12, 2017 in Cupertino, California. 

11:35 a.m. — CEO Tim Cook tweeted a print of a Steve Jobs museum forward of a event.

Architecture buffs (and Apple fans) are fervent to see a venue on a new Cupertino campus. Its coming has been kept firmly underneath wraps until Tuesday morning.

Apple Holds Product Launch Event At New Campus In Cupertino

CUPERTINO, CA – SEPTEMBER 12: People indent around a Steve Jobs Theatre during Apple Park on Sep 12, 2017 in Cupertino, California. Apple is holding their initial special eventuality during a new Apple Park campus where they are approaching to betray a new iPhone.

Apple Holds Product Launch Event At New Campus In Cupertino

CUPERTINO, CA – SEPTEMBER 12: A perspective of a Steve Jobs Theatre during Apple Park on Sep 12, 2017 in Cupertino, California. 

Here’s an aerial perspective of a campus underneath construction in January.

The Apple Campus 2 is seen underneath construction in Cupertino

The Apple Campus 2 is seen underneath construction in Cupertino, California in this aerial print taken Jan 13, 2017.


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